Senior full-time roles (UK/IE/remote-EU)
If you're a CMO or hiring manager building a senior paid acquisition role, I'm open to talking. Remote, hybrid or relocation considered.
Work with me
How I operate, in plain English.
Written for recruiters, CMOs and founders looking at hiring a senior paid media operator. No fluff, just the engagement types I take, my timezone, comms, tooling, and what I won't take on.
What I take
Engagement types
3-6 month contracts
Fractional paid media leadership for in-house teams that need someone experienced on the keyboard while they hire or restructure.
Written audits (one-off)
I read your Google Ads or Meta Ads account end-to-end and ship a PDF in 24-48h. €€-range, NDA-friendly.
Advisory by the hour
Structured one-hour calls for founders or marketing leads validating strategy, tracking setup, or hiring decisions.
What I don't take
Where I'm not a fit
Portugal-based retainers
These belong to SpartAds. If you're a Portuguese brand looking for a paid media partner, go straight to them, that's the right channel.
Performance-only / rev-share deals
I'm not the right operator for skin-in-the-game-only deals. I work better with clear scope and aligned pricing.
Operating facts
The boring details
- Based
- Barcelos, Portugal · UTC+0/+1
- Timezone overlap
- UK/IE: 100% · DACH: 100% · US East: 5h · US West: 8h
- Communication
- Slack, Loom, Linear · async-first · weekly stand-up
- Tooling
- Google Ads, Meta Ads, LinkedIn Ads · GA4, GTM, Stape, Looker Studio · n8n
- Languages
- Portuguese (native) · English (B2 working proficiency) · Spanish (B2 working proficiency)
- Travel
- Available 1-2 days/quarter for kickoffs or strategy off-sites.
Dashboards & attribution
I don't run on gut. I run on a system.
Most managers decide on what the platform reports. The problem: Meta and Google inflate their own results, even counting page views and “directions” clicks as if they were leads or sales.
For each client I build a dashboard that ties ad spend to real revenue and real leads: invoiced sales, confirmed bookings, contacts that actually enter the business. That is how I tell a real 35x ROAS from an inflated 60x, and I always optimise for the first.
What this means for you
- →You know to the cent what every euro returns, in revenue, not clicks.
- →Decisions come from real data in your business, not from what the platform wants you to believe.
- →No decorative reports: you see sales, leads and return, kept up to date.
The layer doing the heavy lifting
Behind the dashboards runs a custom automation and intelligence system that monitors the accounts continuously:
- ·Creative fatigue detection 7 to 14 days before results drop, so I swap the ad in time.
- ·Spend and performance anomaly detection on the day, not at month end.
- ·Cross-platform reconciliation for a single, reliable return figure.
- ·Automated decision prep: I reach the account with the day's priorities already flagged.
The result: faster decisions, based on what pays the bills, not on vanity metrics.
Sound like a fit?
Tell me what you're hiring for (or what audit you'd like). I'll respond within 24 business hours with a straight answer.