Business first, platform second
I read your unit economics before I touch your ad account. If the math doesn't work, no media buy fixes it.
Senior Campaign Manager · SpartAds
Paid media with real results.
I run Google, Meta and LinkedIn Ads for brands that want to grow with profit.
- €500k+
- Ad spend managed
- 22
- Brands
- 5+
- Years
Em primeira mão
Marcas com quem trabalhei de perto
Freelance e in-house em rotação aqui. Na SpartAds geri muitas mais, vê o portefólio completo.
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
How I'm different
Three things I don't bend on
Most people open the platform and start building campaigns. I start by understanding your business. See how I work or what I do.
Metrics that pay salaries
Vanity metrics don't pay rent. I optimise for the line your accountant actually cares about, revenue, margin, LTV.
I'll tell you what I think
I tell you what works and what doesn't. No hedging. If your funnel is broken, ads won't save it, and I'll say so before you spend a euro.
Services
Six fronts, all wired together
We pick what makes sense for your business. No pre-fab service deck.
01
Google Ads
Search, Performance Max, YouTube and Display. Campaigns that scale with control, without torching budget.
- Full initial account audit
- Campaign, ad group and keyword structure
- Conversion setup (GA4 + GTM + Enhanced Conversions)
02
Meta Ads
Facebook and Instagram with creative-led testing. CAPI and high-EMQ matching to squeeze the algorithm.
- Creative testing strategy and continuous A/B
- Advantage+ Shopping and Sales campaigns
- Pixel + Conversions API (server-side)
03
LinkedIn Ads
The most expensive platform, and the most powerful for B2B when done right.
- Optimized Lead Gen Forms
- Thought Leader Ads
- ABM with matched audiences
04
Analytics & Tracking
GA4, GTM, Looker Studio, server-side tagging. If you can't measure it, you can't improve it.
- GA4 + GTM setup from scratch
- Consent Mode v2 (GDPR-compliant)
- Server-side tagging
05
Marketing Automation
N8N, Pabbly and Make to connect platforms, clean data and scale ops.
- N8N / Make / Pabbly workflows
- CRM ↔ Ads integrations
- Automatic alerts (Slack, Email)
06
Sites & Landing Pages
From capture page to full e-commerce. Built for conversion, not visual vanity.
- High-converting landing pages
- E-commerce (WooCommerce, Shopify, Jumpseller)
- Technical SEO
Selected work
Brands I've worked with directly
These are freelance and in-house engagements. The full portfolio, including agency-managed work at SpartAds, lives on the work page.
E-commerce · Casa de banho
HP Banho
Criação e gestão de e-commerce completo para marca portuguesa de materiais de casa de banho.
Hotelaria · Islândia
Studio 22
Empresa de hotelaria na Islândia que dependia 100% de Booking.com e Airbnb. O objetivo foi criar presença própria e reduzir dependência.
Retalho · Cabines de duche
EQ+
Empresa portuguesa de cabines de duche com vendas dependentes de comerciais. Desafio: digitalizar e consolidar imagem de marca.
Shall we look at your numbers?
Tell me about the brand, the budget and what you want to hit. I'll respond within 24 business hours with an honest read, or a straight no if I'm not the right person.