Business first, platform second
I read your unit economics before I touch your ad account. If the math doesn't work, no media buy fixes it.
Senior Campaign Manager · SpartAds€500k+ · 22 brands · 5 yrs
Paid media for brands that track margin,
not just ROAS.
Senior paid media operator with 5+ years hands-on across Google, Meta and LinkedIn Ads. €500,000+ managed, 22 brands. Lisbon-based (UTC+0/+1) — 100% timezone overlap with UK and Ireland. I read the P&L before opening the ad account.
4-6 page PDF · no mandatory call · no fine print
- Ad spend managed
- €500k+
- Years hands-on
- 5+
- Brands worked with
- 22
- Platforms
- Google · Meta · LinkedIn
Onde estive em first-hand
22+ marcas sem CTRL+Z
Freelance e in-house em rotação aqui. Na SpartAds geri muitas mais — vê o portefólio completo.
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
- HP BanhoE-commerce casa de banho
- EQ+Retalho cabines de duche
- Audição ActivaSaúde auditiva
- NaiveMarketing & Agência
- Studio 22Hotelaria Islândia
How I work
Strategy
first,
platform second.
Most operators open Google Ads and start creating campaigns. I start by understanding the business.
Who's the customer, what's the margin, what's a good sale vs a bad one, how long is the cycle, where money leaks. Only then do I open the platform.
That's why clients stay. I don't sell services — I help them build a business. And they know there's someone on the other side who thinks the way they think (and who also wants to sleep with the account growing).
Principles
Three things I don't bend on
Metrics that pay salaries
Vanity metrics don't pay rent. I optimise for the line your accountant actually cares about — revenue, margin, LTV.
I'll tell you what I think
I tell you what works and what doesn't. No hedging. If your funnel is broken, ads won't save it — and I'll say so before you spend a euro.
Services
Six fronts, all wired together
We pick what makes sense for your business. No pre-fab service deck.
01
Google Ads
Search, Performance Max, YouTube and Display. Campaigns that scale with control — without torching budget.
- ›Full initial account audit
- ›Campaign, ad group and keyword structure
- ›Conversion setup (GA4 + GTM + Enhanced Conversions)
- ›Performance Max with optimized feeds and assets
02
Meta Ads
Facebook and Instagram with creative-led testing. CAPI and high-EMQ matching to squeeze the algorithm.
03
LinkedIn Ads
The most expensive platform — and the most powerful for B2B when done right.
04
Analytics & Tracking
GA4, GTM, Looker Studio, server-side tagging. If you can't measure it, you can't improve it.
- ›GA4 + GTM setup from scratch
- ›Consent Mode v2 (GDPR-compliant)
- ›Server-side tagging
05
Marketing Automation
N8N, Pabbly and Make to connect platforms, clean data and scale ops.
06
Sites & Landing Pages
From capture page to full e-commerce. Built for conversion, not visual vanity.
Selected work
Brands I've worked with directly
These are freelance and in-house engagements. The full portfolio, including agency-managed work at SpartAds, lives on the work page.
E-commerce · Casa de banho
HP Banho
Criação e gestão de e-commerce completo para marca portuguesa de materiais de casa de banho.
Hotelaria · Islândia
Studio 22
Empresa de hotelaria na Islândia que dependia 100% de Booking.com e Airbnb. O objetivo foi criar presença própria e reduzir dependência.
Retalho · Cabines de duche
EQ+
Empresa portuguesa de cabines de duche com vendas dependentes de comerciais. Desafio: digitalizar e consolidar imagem de marca.
Recommendations
What people say
Real quotes from past clients and colleagues — being collected now. They'll land here unfiltered when they arrive.
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Ready to talk?
Tell me about the brand, the budget and what you want to hit. I'll respond within 24 business hours with an honest read (or a straight 'no, I'm not the right person').