Check your Search Terms
In Google Ads → Insights → Search Terms Report. Queries with >10 clicks and zero conversions are obvious exclusion candidates. 5 minutes can save £100-300/month.
Free · 24 business hoursNo mandatory call4-6 page PDF
Where's your spend leak?
I'll tell you in 24h.
Submit your account. I send you read-only access instructions. Within 24 business hours you receive a written PDF with real diagnosis — problems prioritised by impact in € and concrete recommendations to implement. No mandatory call.
Customise
What I'll check in your account
Pick the platform and I'll show you exactly what I'll look at and typical findings I surface. Honest about the € impact of each problem.
Which account would you like me to look at?
⏱
First 3 critical findings within 15 minutes
What I check
- Campaign structure, ad groups and match types
- Search Terms Report — where spend is leaking
- Quality Score per keyword + Ad Rank opportunities
- Performance Max: Audience Signals, asset groups, brand exclusions
- Conversion setup: GA4 + GTM + Enhanced Conversions
- Missing negative keywords
- Bidding strategy vs conversion volume
Typical findings I surface
Issue
Performance Max without brand exclusions
Impact
10-25% of budget burned on brand searches that come for free
Issue
Smart Bidding with <30 conversions/month
Impact
Algorithm starved, costs spike up to 40% vs manual CPC
Issue
Enhanced Conversions not enabled
Impact
Loss of 15-25% signal on iOS / Safari
Issue
Search Terms ignored for >30 days
Impact
Typically £100-£500/month wasted on irrelevant queries
Before you ask
4 quick wins you can do today
You don't have to wait 24h. These 4 checks take 30 minutes combined and typically save hundreds per month. If you still have doubts after, then a full audit makes sense.
Confirm Meta CAPI EMQ
Events Manager → Diagnostics → Event Match Quality. If any critical event is below 6, signal is being wasted and CPL is inflating. Fix this first.
Check audience frequency
In Meta Ads, breakdown by audience. Frequency above 5 in prospecting? Creative refresh is urgent. CTR drops 40-70% in the first 4 weeks under fatigue.
Audit naming and structure
Campaigns with inconsistent names or ad groups with 50+ keywords are red flags. Clean structure = faster algorithm optimisation.
Sample of what you get
4-6 page PDF. No template.
Usual structure: one-page executive summary, problems prioritised by impact, account screenshots with annotations, concrete recommendations to implement.
How it works
24 hours, from click to PDF
- 01
T+0
You submit the form
Name, email, website URL, platform to audit, monthly spend and context.
- 02
T+1h
Receive access instructions
Email with exact instructions to create a read-only user in Google Ads MCC or Meta Business Manager.
- 03
T+12h
I dig in
2-3h of analysis: structure, tracking, creatives, audiences, spend leaks. Annotate findings with screenshots.
- 04
T+24h
You receive the PDF
4-6 pages with diagnosis, prioritised problems, concrete recommendations. You can implement without me.
Request now
30 seconds to fill in.
Submit and you'll get access instructions in minutes. Audit PDF in 24 business hours.
Quick answers
Before you ask
+What's included in the audit?
Account structure analysis, tracking (GA4 + GTM + Enhanced Conversions / Meta CAPI), Quality Score per keyword (Google) or EMQ per event (Meta), Search Terms Report or audience overlap, Performance Max / Advantage+ setup, recommendations prioritised by impact. 4-6 page PDF, written for real, no generic template.
+What accounts do you audit?
Google Ads (Search, PMax, Shopping, YouTube), Meta Ads (Facebook + Instagram), LinkedIn Ads. Accounts with monthly spend ≥€1,000 where an audit actually brings value. For smaller accounts I recommend SEO or organic first.
+How fast do I get it?
24 business hours from account access. You submit the form today, I send access instructions, creating a read-only user takes 2 min, and within 24h you get the PDF. Friday 6pm means Monday afternoon.
+Do I need to share credentials?
No. Read-only is enough. I'll send instructions to create a user in Google Ads MCC or Partner role in Business Manager (Meta) with limited permissions. Revocable anytime.
+Is it really free?
Yes. No mandatory call afterwards, no upsell, no catch. If you want to work with me, we talk. If not, you keep the written audit and nothing else. The volume of qualified leads is worth more to me than charging €200 per audit.
+Can I request audits for 2 platforms (Google + Meta)?
Yes, but it'll take 48h instead of 24h since it's more work. In the form you can select more than one platform and I'll compile everything into a single PDF cross-referencing the two.