Audit & strategy
Full account audit or zero-to-one plan, written brief before any setting changes.
Senior · 5+ yrs · €500k+ managed
Senior Google Ads specialist
Senior Campaign Manager. 5+ years across Search, Performance Max, Shopping, YouTube and Demand Gen, for e-commerce, B2B lead gen and brands going multi-market. €500,000+ ad spend managed, 22+ brands. Master's in Marketing. Based in Barcelos, Portugal (UTC+0/+1), 100% timezone overlap with UK and Ireland.
What I actually do
Google Ads, end-to-end
Search & Performance Max
Intent-led campaign structure, deep keyword research, PMax with strong Audience Signals, asset group segmentation, search term exclusions.
Shopping & feed
Merchant Center setup, feed optimisation (titles, attributes, GTINs), Shopping with margin-aware bidding.
YouTube & Demand Gen
Top-of-funnel discovery, retargeting via YouTube, video sequences. Optimised for CAC, not CPV.
Conversion setup
GA4 + GTM (client and server-side), Enhanced Conversions with correct hashing, event deduplication, attribution aligned to customer lifetime.
Reporting & optimisation
Custom Looker Studio dashboards your stakeholders actually read. Weekly data-led optimisation, monthly review with clear decisions.
Sectors I've worked in
22+ brands across 6 sectors
E-commerce
HP Banho, Mister PC, Ferramenta Rotativa, Alfaparf, Shopping + Performance Max with clean feeds.
B2B lead gen
Elmafe (telecom), SPLW (industrial). LinkedIn + Google intent + CRM-tracked closed-loop.
Fitness premium
Holmes Place, Fitness Park, BHOUT. Lead Gen Forms + geo-targeting + creative testing.
Health
Ana Leitão (dental), Inês Pilar (aesthetic), Audição Activa. Google intent + Meta local.
Retail
Bricomarché. Catalog ads + brand awareness + retargeting.
Hospitality
Studio 22 (Iceland). Direct booking + multi-market Google Ads.
Quick answers
Before you ask
+What does a senior Google Ads specialist actually do?
Designs and runs Search, Performance Max, Shopping, YouTube and Demand Gen campaigns end-to-end. The role covers account structure, keyword research, conversion setup (GA4, GTM, Enhanced Conversions, server-side tagging), weekly optimisation and reporting that decision-makers actually read. In 2026 it's split roughly 50/50 between technical (tracking and signal quality) and strategic (audiences, creative, budget allocation).
+How much does a Google Ads specialist cost in the UK/IE market?
Common models: monthly retainer £1,000-£3,500 depending on spend volume and number of campaigns; percentage of spend (10-15%); or hourly advisory (£100-£200/hour for senior). Makes sense from ~£2,000/month in ad spend. Below that, start with an audit and SEO-led content.
+Are you available for UK/Ireland clients?
Yes. Based in Barcelos, Portugal (UTC+0/+1), 100% timezone overlap with UK and IE. Currently full-time at SpartAds in Portugal, available for: senior full-time roles (UK/IE/remote-EU), 3-6 month contracts, fractional paid media leadership, and written audits.
+What's the engagement process?
1) You write with business context. 2) I respond within 24 business hours, honest read, or a 'no' if I'm not the right fit. 3) 20-min call to validate. 4) Concrete proposal with scope, timeline and price. Monthly contract, no lock-in.
+Do you also handle Meta Ads / LinkedIn Ads?
Yes, most accounts I work with run Google + Meta + LinkedIn together. Each platform has its role in the funnel; I treat them as one account with unified tracking. If you need only Google, that's fine too.
+What's your specialty inside Google Ads?
Performance Max done right (feed cleanup, Audience Signals, asset group segmentation, search term exclusions), server-side conversion tracking with Enhanced Conversions, and rebuilding accounts with budget drift. Also strong on B2B lead gen with offline conversion tracking.
+How long until I see results?
B2C with validated product: 2-4 weeks to enter healthy ROAS. B2B or long sales cycles: 6-10 weeks. The Google algorithm needs clean conversion data to optimise, and that takes time to accumulate when starting from scratch.
Want me to look at your account?
Written audit in 24h. Free. No mandatory call, no upsell.