What I do, in depth.

Google Ads

Search, Performance Max, YouTube and Display. Campaigns that scale with control, without torching budget.

Account structure, keyword research, conversion setup, weekly management and clean reporting. Experience in B2B (lead gen) and B2C (e-commerce) accounts, budgets from €500 to €50k/month.

• ›Full initial account audit
• ›Campaign, ad group and keyword structure
• ›Conversion setup (GA4 + GTM + Enhanced Conversions)
• ›Performance Max with optimized feeds and assets
• ›Weekly data-led optimization
• ›Custom Looker Studio reports

Meta Ads

Facebook and Instagram with creative-led testing. CAPI and high-EMQ matching to squeeze the algorithm.

Creative testing strategy, Advantage+ and lookalike audiences, Pixel + Conversions API with strong EMQ, creative fatigue management. From B2B lead gen to fast-scaling e-commerce.

• ›Creative testing strategy and continuous A/B
• ›Advantage+ Shopping and Sales campaigns
• ›Pixel + Conversions API (server-side)
• ›Event Match Quality (EMQ) optimization
• ›Creative fatigue management
• ›Lookalike and retargeting audiences

LinkedIn Ads

The most expensive platform, and the most powerful for B2B when done right.

Lead Gen Forms, Thought Leader Ads, ABM campaigns. Targeting by job title, company, industry and matched audiences. Focused on lead quality and cost per opportunity, not surface-level CPL.

• ›Optimized Lead Gen Forms
• ›Thought Leader Ads
• ›ABM with matched audiences
• ›Professional targeting (title, company, seniority)
• ›CRM integration for closed-loop tracking

Analytics & Tracking

GA4, GTM, Looker Studio, server-side tagging. If you can't measure it, you can't improve it.

End-to-end analytics setup. Consent Mode v2 (GDPR), server-side tagging via Cloud Run or Stape, consistent event taxonomy, Looker Studio dashboards the client actually uses.

• ›GA4 + GTM setup from scratch
• ›Consent Mode v2 (GDPR-compliant)
• ›Server-side tagging
• ›Meta Conversions API
• ›Custom Looker Studio dashboards
• ›Documented event taxonomy

Marketing Automation

N8N, Pabbly and Make to connect platforms, clean data and scale ops.

Automated flows between ad platforms, CRMs, sheets and email. Smart alerts, lead enrichment, recurring reports, custom integrations that save hours every week.

• ›N8N / Make / Pabbly workflows
• ›CRM ↔ Ads integrations
• ›Automatic alerts (Slack, Email)
• ›Lead enrichment
• ›Recurring automated reports

Sites & Landing Pages

From capture page to full e-commerce. Built for conversion, not visual vanity.

Institutional sites, campaign landing pages, online stores. Always with correct technical SEO, top performance and conversion as the primary metric.

• ›High-converting landing pages
• ›E-commerce (WooCommerce, Shopify, Jumpseller)
• ›Technical SEO
• ›Core Web Vitals optimization
• ›A/B testing of key elements