Bruno.

Stack

Where my hands actually go, every day.

Not the stack I recommend to everyone. The one I use. Each tool with a direct opinion — why it's worth it, or where I burned money learning it wasn't.

Ad platforms

Where I buy traffic

  • Google Ads

    Search, PMax, Shopping, YouTube

    Editor for bulk changes, Editor + UI for analysis. Always with Enhanced Conversions and Customer Match.

  • Meta Ads Manager

    Facebook + Instagram

    Advantage+ Shopping works when the feed is clean. When it isn't, it burns more budget than regular campaigns.

  • LinkedIn Campaign Manager

    B2B lead gen

    Expensive, but brutal for niche B2B SaaS. Lead Gen Forms > driving traffic.

Analytics & Tracking

How I measure

  • GA4

    Web analytics

    Slow, confusing, but it's what we've got. I master it reluctantly. Consent Mode v2 is non-negotiable.

  • Google Tag Manager

    Client + server container

    Server-side via Cloud Run gives me 2-3 EMQ points. Worth the work.

  • Stape

    GTM Server alternative

    Worth every cent of €49/month when CAPI EMQ goes from 6 to 9.

  • Looker Studio

    Client reports

    Slow, ugly, but free and the client opens it. Compromise accepted.

Automation

How I scale ops

  • n8n (self-hosted)

    Cross-tool workflows

    Replaced Zapier 14 months ago. Saved ~€80/mo and gained control.

  • Pabbly Connect

    Clients without self-host

    One-time lifetime deal, unlimited tasks. For teams that don't want their own infra.

  • Make.com

    Visual workflows

    Prettier than n8n, less flexible. Good for clients who'll want to tweak.

Operations

Where I work

  • Notion

    Docs and client wiki

    Good for docs, bad for tasks. I use Linear for tasks.

  • Linear

    Task management

    Fast. Keyboard-first. Notion-for-tasks is too slow.

  • Cal.com

    Scheduling calls

    Open-source, integrates with Google Calendar. Replaced Calendly.

  • Slack

    Client comms

    One shared channel per client. Email reserved for formal stuff.